By Minda Smiley

Programmatic buying and selling of online display ads reached $10.1bn in 2014, making up 20 per cent of the nearly $50bn total internet ad revenue last year, according to research conducted by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers.

For the report, programmatic revenue was defined as that which is associated with non-search desktop or mobile ads that was bought or sold through an automated channel.

The research noted that while display banner ads made up about 80 per cent of programmatic last year, mobile and video formats will likely take away from that in coming years.

It also said ad tech companies Read full story ›

Source: The Drum