By Gillian West

San Diego-based restaurant chain Rubio’s has extended its current promotional campaign with a centrepiece advert reinforcing the brand’s commitment to sourcing sustainable seafood whenever possible.

Launched in late August ‘To the Ocean’ was both an ode to and celebration of the ocean, latest offering ‘Through the Language’ links the ocean with Rubio’s culinary developments, such as fresh ingredients and grilled seafood.

Created by barrettSF, the campaign includes multiple broadcast pieces, as well as digital, radio and social. ‘Through the Language’ uses practical type embedded in each shot with the camera moving through the letters and transitioning between the ocean world Read full story ›

Source: The Drum