US theatre chain AMC u-turns on mobile use during movies
US cinema giant AMC has decided not to implement a plan that would allow movie-goers to use their mobiles during showings.
The company tweeted the news that it had changed its mind on the scheme in response to the reaction it received from customers.
It said: “We have heard loud and clear that this is a concept our audience does not want.”
NO TEXTING AT AMC. Won’t happen. You spoke. We listened. Quickly, that idea has been sent to the cutting room floor. pic.twitter.com/JR0fo5megR
— AMC Theatres (@AMCTheatres) April 15, 2016
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Source: The Drum
