By Minda Smiley

Television ad revenue fell 5 per cent during the second quarter as marketers continue to shift more of their dollars into digital media.

According to Standard Media Index, which tracks 80 per cent of US agency spend, the absence of ad dollars from last year’s men’s FIFA World Cup affected the major networks this year as TV revenue was down 6 per cent in June compared to last year.

SMI estimates that 2014’s World Cup brought in more than $500m in TV ad revenue last June and July.

Cable spend fell three per cent during the second quarter year-over-year, while broadcast spend dropped Read full story ›

Source: The Drum