By Jessica Davies

Price comparison and switching service USwitch is aiming to tackle customers’ “apathy” towards changing their energy supplier in its latest TV campaign.

The campaign, which features British actor Phillip Glenister, will launch on 25 August with a 30-second ad spot which will air for nine weeks.

The ad, created and produced by Thinking Juice, will feature Glenister conveying the message to consumers that: “in just a few clicks you could save yourself a few hundred quid”, while he is preparing a typical English breakfast.

The campaign is aimed at raise consumers’ awareness of their energy bills and the ease with which they Read full story ›

Source: The Drum