Uswitch calls ad review
By Staff Writer
Price comparison Uswitch has called an advertising review just months after it was snapped up by Zoopla.
The move will see incumbent creative shop Thinking Juice compete to retain the business. Uswitch is currently prepping a list of agencies that will be invited to pitch for the account.
In a statement the price comparison site said: “We confirm that we are reviewing our advertising agency arrangements. AAR is helping us to draw up a shortlist and Thinking Juice, who we currently work with, will be invited to participate in the pitch process.”
Such a move usually signals imminent change at the brand, which Read full story ›
Source: The Drum




