By Joseph Volcy

Over the years, Google’s constant crack down on shady SEO practices has caused SEO techniques to evolve. Furthermore, the rise of mobile recently changed the nature of search results on Google, where search listings now rank based on the mobile version of a website’s content. i.e. Mobile-First Index Update.

Search engines are better at understanding users’ intent, and try to behave like real human beings. They are now capable of recognising and understanding the context around searches. A big step forward has been made in that direction and the relationship between users and search engines is closer. This has, in turn Read full story ›

Source: The Drum