V.me by Visa signs as headline sponsor for Cosmopolitan #FashFest
Visa Europe’s digital wallet V.me has signed as headline sponsor for Cosmopolitan’s consumer festival #FashFest.
The service will be integrated into the #FashFest experience and attendees will be given access to exclusive offers and incentives.
The sponsorship gives Visa Europe access to Cosmopolitan’s audience of fashion loving young women, paving the way for it to try and boost both sign-ups to V.me and spending through the service.
Taking place week (14 September), #FashFest will enter its second year and host five bespoke fashion events over five days.
Wendy Martin, executive director of V.me by Visa, said: “V.me by Visa meets both Read full story ›
Source: The Drum
