V05 beats Cadbury to BRITs social buzz with help from Twitter Amplify
Hair care brand V05 beat Cadbury in the BRITs inevitable social buzz contest, according to data analysis by Mindshare.
The #VO5music hashtag received 5,332 Twitter mentions, beating Cadbury’s #FreeTheJoy which received 3,287 mentions.
During the BRITs VO5 published 12 exclusive videos of live footage using Twitter Amplify, the social media site’s video promotion tool, which was a first in the UK.
The videos included seven instant replays of live performances, and four videos of James Corden in conversation with different artists. The most re-tweeted video was of Corden in conversation with One Direction, which garnered 1,759 re-tweets.
Nick Adams, head of Read full story ›
Source: The Drum
