By John McCarthy

HomeAway is looking to hit home just how uncomfortable home-sharing can be by pointing out many of the odd habits that can be exhibited by guests.

Tasked with showcasing the worst of accommodation sharing economies, like that exhibited by AirBnB, the ad reminds consumer that HomeAway rents entire properties for good reason.

Sharing holiday nightmares such as finding stranger’s hairs, being watched in your sleep and dealing with crazy people, the campaign will run on TV, online and across social media in the US, France, UK and Germany.

Saatchi & Saatchi London tapped Parks and Recreation comic Nick Oberman to hit home just Read full story ›

Source: The Drum