By Gillian West

Valspar Paint has encouraged a change in attitude towards paint and colour, and to ‘Colour outside the lines’, as North America’s number two paint brand launches in the UK.

With help from FCB Inferno, the brand is positioning itself as a challenger in the market with a vibrant campaign spanning TV, website, online banners and social media.

“We’ve always felt very passionate about colour and how it can affect people’s lives, because colour is inspiring, whether you’re a fan of the brightest orange or the coolest shade of grey,” explained Valspar UK marketing director, Jane Ryder. “We wanted our campaign to empower Read full story ›

Source: The Drum