Vauxhall signs Buzzfeed sponsorship deal to promote Adam Rocks car
Vauxhall has signed an exclusive European sponsorship deal with Buzzfeed which will see the Adam Rocks city car plugged in 15 posts.
The campaign, designed by creative agency Carat, will see content sponsored by Vauxhall, and Opel in the appropriate markets, simultaneously released in German and English on the site across the continent.
The 15 sponsored posts will be marketed towards millenials throughout the year and will mark Buzzfeed’s biggest ever automotive deal in Europe. The content will position the Adam Rocks city car as fun and playful.
Peter Hope, marketing director of Vauxhall, said: “We’re excited to be working with BuzzFeed for Read full story ›
Source: The Drum
