VCCP snaps up San Francisco’s MUH-TAY-ZIK| HOF-FER to be the ‘Challenger Network for Challenger Brands’
VCCP has acquired San Francisco agency MUH-TAY-ZIK| HOF-FER in bid to widen its global footprint.
Looking to “form an international challenger network”, the agency will be paired with challenger brands with help from VCCP’s wider network.
The purchase helps give VCCP, which has offices in London, Berlin, Madrid, Prague, Sydney and soon New York, leverage in the US.
Adrian Coleman, co-founder and chief executive of VCCP, said: “This is a joining of like-minded souls across the Atlantic. Together we believe that creativity is still the biggest multiplier for any business, and we want to offer that creativity to ambitious, challenger brands all Read full story ›
Source: The Drum
