By John Glenday

VCCP, the integrated creative agency, has teamed up with Which? by backing the consumer watchdog’s latest campaign, #RUNMUTEUK – a petition calling on government to ensure public servants act on any concerns raised by the public.

A collaboration between spoken word artist George the Poet and producer Jakwob the scheme is intended to end a culture of silence from Britons too polite, embarrassed or sceptical to speak up.

To achieve this a special music track has been recorded which has been ‘muted’. Only when the petition reaches 50,000 signatures will Which? pull the ear plugs out to enable the Read full story ›

Source: The Drum