Question: when is a pitch not a pitch? Answer: when you lose then it was “just credentials”.
Despite the toing and froing on definitions, the 2014 AAR report on which agencies were best at new business makes interesting reading.
For the fourth year in a row, VCCP had the most new-business opportunities with 20, closely followed by that other new-business machine, M C Saatchi, with 19.
In joint third place were Adam Eve/DDB, DLKW Lowe and Karmarama, all with 13. A E/DDB s total was particularly impressive because not only was it absent from the government framework, but it had a new-business moratorium Read full story ›

Source: Campaign