By Gillian West

Global hygiene company SCA has launched the next phase of its ‘Three Trees’ campaign for Velvet, developed to further illuminate the brand’s promise that for every tree Velvet takes from the world it’ll plant three more.

Breaking during last night’s (Sunday 2 November) X Factor Results show on ITV the spot, created by agency of record Fallon London, aims to be a celebration of the natural magnificence and beauty of trees, showing a cross section of generations enjoying and responding to lush woodlands.

The creative has been developed to demonstrate to consumer that thanks to Velvet’s three tree promise they can do Read full story ›

Source: The Drum