By John Glenday

US telecoms provider Verizon has partnered with publisher Hearst to develop customised smartphone content for millennials.

Reports in the New York Times suggest that Verizon Hearst Media Partners will debut Ratedred.com and offering programming in a variety of sectors including music, current affairs, religion and food and Seriously TV which will cover the news laced with humour.

Both streaming services will target audiences of young adults aged 16-35, a lucrative market which Verizon has already attempted to crack with its Go90 app which will also receive content from the new venture.

Hearst has been no slouch in awaking to the potential of this Read full story ›

Source: The Drum