By Minda Smiley

Verizon launched its mobile video service Go90 last week with an out-of-home advertising push that aims to capture commuter attention during ‘moments of boredom.’

Created by AKQA, the campaign will run through October across key cities in the US, with signage and posters scattered across NYC subway stations, bus shelters, kiosks, and bike shares along with ‘station dominations’ in Boston, Chicago, DC, and San Francisco.

The company hopes the ads will grab people’s attention as they wait for the subway or stand in line to re-fill their metro card, with the idea being that Go90 has content for to kill Read full story ›

Source: The Drum