Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Verizon’s Apophis 2029 mobile game seeks to save Earth from killer asteroids

on Jul 6, 2015 | 0 comments

By John Glenday

US telecoms giant Verizon has announced it is to develop a branded mobile app designed to gamify the process of classifying near Earth objects, a vital task as astronomers survey the skies for potentially killer asteroids.

Unveiled at Cannes Lions Apophis 2029 relies on the uncanny ability of humans to classify objects (even asteroids) with far greater accuracy than super computers, helping NASA scientists to complete the laborious process of figuring out what each object is made of.

The crowd-sourced initiative involves signing up human players to demonstrate their pattern recognition prowess, if sufficient numbers of players agree on the classification of Read full story ›

Source: The Drum