By Ronan Shields

The vast majority (94 per cent) of the UK’s leading retailers now have websites designed specifically with a mobile user experience in mind, with Very.co.uk topping the list, as customers start to demand a quality user experience.

The findings were revealed in the latest IAB-published study – dubbed the IAB Mobile User Experience Audience – which ranked the websites of the UK’s top 50 retail brands by media spend, rating them by: pageload times; how website copy is tailored for a mobile screen; search functionality, and use of mobile-specific features such as GPS.

Analysis of the stats revealed that Read full story ›

Source: The Drum