Vevo creates presenter-led music programme sponsored by Toyota Aygo
Vevo has announced its first presenter-led music programme, ‘VVV’.
Pronounced ‘Triple V’, the first series will include 101 episodes and looks to unify all Vevo original programming strands, official music videos and live concert footage.
Today, Friday 5 September, sees the launch of the show, with Friday shows to be followed by Tuesday and Thursday episodes.
The show will be sponsored by Toyota Aygo, as part of a wider deal, and will see the brand take full ownership of advertising around the programme with its Go Fun Yourself campaign.
Tom Connaughton, Vevo’s vice president of content and programming, international, said: “We’re very Read full story ›
Source: The Drum
