By Jessica Davies

Youth media brand Vice and TV production powerhouse FremantleMedia have joined forces to launch a multiplatform food vertical for a global youth audience.

The deal will see the two companies produce content which will run across the Vice food vertical, the name of which is yet to be revealed.

Meanwhile FremantleMedia – creators of shows including X Factor and Take Me Out – will be responsible for distributing the content to TV broadcasters internationally.

The companies are on the lookout for advertisers to become involved with the vertical.

Andrew Creighton, president of Vice Media said: “Today’s youth are the driving Read full story ›

Source: The Drum