By Seb Joseph

Vice Media has a bugbear; the advertising industry is confusing content with advertising to such an extent that many brands think the C-word is an ad with more media buy behind it. Head of innovation Mark Adams reveals how the $4bn, 21-year old publisher is embracing the tension of new media to show that there is no algorithm for content success.

Accept that with millennials there is no trust. It has to be earned

Millennials have grown up at a time where they were told one thing and shown another, said Adams. Climate change denial, the financial meltdown in 2008, old media Read full story ›

Source: The Drum