Vice says its new cable TV channel 'Viceland' will revolutionise advertising
Vice Media’s new cable TV channel, Viceland, is shaking things up on the advertising front with reduced ad loads and native ads styled more like editorial content.
Viceland’s draw with a young audience and promise to revolutionise the traditional TV-ad model has attracted a plethora of advertisers who are looking for ways to reach the Netflix, ad-blocking generations.
Unilever PLC, Bank of America Corp., Diageo, Shinola, Bushmills, Mailchimp, Samsung, T-Mobile, Toyota Motor Corp have already signed on to the network which launched on Monday (29 February).
The network, which is a joint venture with A+E Networks, has shunned the traditional cable TV ad Read full story ›
Source: The Drum
