By John McCarthy

Media giants should look to converse with internet communities and even bring them into the fold according to Eddy Moretti, chief creative officer of Vice.

Speaking at Cannes Lions, Moretti claimed that Vice’s popularity is partly due to the way it listens to fans and gives them what they want.

He said: “Our motif has always been to hire fans to come and make content with us. I am one of the oldest guys at Vice.

“The offices around the world are filled with these twenty six and twenty seven year olds that we have been recruiting from the online fan base. Here Read full story ›

Source: The Drum