Victoria’s Promise launches interactive Christmas campaign
Victoria’s Promise, a women’s cancer charity, is launching a festive-themed media campaign to capitalise on the lucrative final run up to Christmas.
Viewers are asked to create a fun Santa selfie using a bespoke Hippy Santa creator and share their photo on social media using the hashtag #VPHippyXmas.
The aim is to raise awareness around the mental and physical struggles young women face when diagnosed with cancer. The idea is to encourage people to show their support of the charity through social media sharing with a designated hashtag.
True to form the charity have followed their purple colour theme through Read full story ›
Source: The Drum
