By Minda Smiley

The Cinema Advertising Council, a trade association that represents players in the movie theatre ad industry in the US, has merged with the Video Advertising Bureau.

The move means that the Video Advertising Bureau, whose members include A&E Networks, CBS Corporation, and NBC Universal, will now represent $67bn in advertising revenue.

According to the Cinema Advertising Council, its members – which include National CineMedia and Screenvision – have “generated $600 million or higher in cinema and advertising revenue for six consecutive years.”

Under the agreement, the Cinema Advertising Council will still operate its own website but its data will now be incorporated into<a target=_blank Read full story ›

Source: The Drum