By Stephen Lepitak

Videology’s chief executive Scott Ferber has said that agencies have an opportunity to add value to client spend to help them grow their buying power within the programmatic space.

Speaking to The Drum, Ferber discussed the reasons why brands were beginning to bring their programmatic buying in-house in order to better understand their data and consumer value.

“A lot of brands have a different view of the trading desk of the agency and how agencies are operating,” he explained.

“That’s another stress on brands taking their buying in-house, they love the idea that they can have total control and transparency and there is Read full story ›

Source: The Drum