Viewers stand to attention for 50 Shades Darker 360 video ads
Universal Pictures has brought to a close an ad campaign encompassing 360 video and virtual reality elements for its movie 50 Shades Darker.
The video content, placing viewers in a grand ballroom featured in the movie, saw considerable viewability uplift, hinting at the heightened engagement 360 videos can bring to brands.
The slot from Maxus Global and delivered by VR tech startup Omnivirt reportedly saw a 10 times uplift in engagement across mobile display placements in comparison to a control ad unit, hinting at effectiveness of such content in movie marketing.
The agency reports that it was brief of taking the Read full story ›
Source: The Drum
