Vimeo preps first UK ad drive for High Maintenance series as it looks to own space between Netflix and YouTube
Vimeo will kick off its first UK marketing drive for its original web series High Maintenance next week as it looks to dominate the space between “the mass of YouTube and the high-walled garden of Hollywood studio content”.
A series of poster ads will appear in five London Tube stations to promote the remaining three episodes of High Maintenance which go live on Vimeo today (5 February). The series, which launched last November marked the first time the video-sharing site had invested in original content. It has since begun investing in a string of strategic video partnerships announced at Read full story ›
Source: The Drum
