By Rebecca Stewart

What does it mean to do something like a girl?

That’s what Procter and Gamble asks in its latest campaign for feminine products brand Always, which takes this week’s top spot.

The ad shows six participants being asked to run or throw ‘like a girl’. All of them, including the four females, depict a flailing run and an exaggerated feeble attempt at a throw.

However, when six pre-teen girls are asked the same question, they all burst into an energetic sprint.

The original case-studies are embarrassed when questioned about their responses and conclude that their actions were sexist.

The video’s received over 17 miliion views Read full story ›

Source: The Drum