By Naomi Taylor

The UK’s number one long-haul tour operator, Virgin Holidays, has appointed BD Network to develop a nationwide campaign to drive consumer engagement and Florida destination bookings during their Dream Bigger Sale.

The launch of exclusive Disney offers, including Free Disney Dining, 14 parks for the price of 7 and 200 Disney Dollars, form the focus of the campaign to convert customers considering a Walt Disney World holiday. The campaign will travel to 10 locations around the country and be staffed by staffing agency, The Staff Room, giving customers the chance to unlock the magic of Disney, with prizes to give away Read full story ›

Source: The Drum