Virgin in trouble over ad that tried to poach Sky customers
Virgin has been told it must not longer run a press ad that directly addressed Sky consumers after the Advertising Standards Authority (ASA) said it contained ‘misleading’ price information.
The regional press ad for Virgin Media, which claimed that Sky customers could save £400 if they switched from Sky’s TV, broadband and phone Family Bundle to Virgin Media’s Premiere Collection, triggered Sky to complain to the watchdog about exaggerated savings.
Sky additionally complained that the inclusion of BT Sport in the ad was misleading as the channel is not part of the Sky Family Bundle and not retailed by Sky.
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Source: The Drum
