Virgin Media tones down the humour in new emotional ad campaign to announce Vivid broadband
Virgin Media has taken a new direction with the latest advertising campaign for its broadband service, Vivid, by dialling down the humour as it adopts a more serious and emotional tone designed to convince people that its service is superior.
Vivid will now offer new ultrafast broadband speeds of up to 200Mbps and is rolling out the upgrades with its “Inspired” campaign fronted with a new TV ad which takes a more serious approach than what Virgin Media has traditionally used with its Usain Bolt ads.
The ad try to convey the message that “when you have a better internet connection you Read full story ›
Source: The Drum
