Virgin Trains changes ad strategy and refocuses on own brand in £8m ad campaign
Virgin Trains has invested £8m in a new ad campaign, which aims to focus more on its own brand in a bid to acquire passengers from rival rail companies.
The campaign will run across TV, print, outdoor, radio, online and experiential, and highlights the benefits of travelling with Virgin Trains over other operators, through its tag line ‘Arrive Awesome’.
Created by TMW the campaign centres on Virgin Train’s customer experience and aims to communicate the feeling that people can expect when travelling with the rail operator.
A TV ad created by Krow will spearhead the campaign, and will appear online from today (17 Read full story ›
Source: The Drum
