By Jessica Goodfellow

Virgin has launched its first cross-industry loyalty programme Virgin Red, connecting customers across its licenced businesses to offer added value to loyal customers and cross-promote Virgin brands.

The app will reward customers for ‘living a life more Virgin’ by providing access to offers and opportunities from across the Virgin UK Group (including Virgin Trains, Virgin Atlantic, Virgin Media, Virgin Games and Virgin Holidays) as well as a selection of Virgin partners, including Caffé Nero.

The loyalty programme is available for free on Android or iOS. Members earn points by connecting their Virgin accounts and by playing daily quizzes and challenges. Virgin Red Read full story ›

Source: The Drum