By Laurie Fullerton

Virtual technology hit the road in 2015 and highlighted the potential of the headset Oculus Rift with the Bosch Xperience Mobile Tour. The road trip was intented to train automotive technicians and featured the first-ever use of the headset Oculus Rift for automotive training and ultimately for B2B marketing.

Fusion Marketing of St. Louis, MO was tasked with creating a training video for technicians on engine and brake technology. They decided to take advantage of new technology by taking the technicians through a virtual tour of the vehicle systems.

Bosch provided three box-trailer trucks that served as a mobile stopover Read full story ›

Source: The Drum