Visa US ‘hugely focussed’ on wooing retailers as it signs up Under Armour to online payment offering
Visa has signed up sportswear company Under Armour to its online payment offering as part of wider push to attract more retailers in the hope that it can push its own brand through merchant partnerships.
The finance company is eager to push the Visa Checkout digital service, which aims to simplify the checkout experience using a single sign-on mechanic across channels and devices. It is an exercise Visa hopes will bolster its brand, according to SVP head of North America marketing Lara Balazs.
“The biggest focus for North America is digital payments and for us Visa Checkout is an easy, seamless secure Read full story ›
Source: The Drum
