Visit Jersey gets new identity and campaign to reposition the island ‘in people’s minds’
Visit Jersey is hoping a refreshed identity, website and campaign will help boost its tourism industry and reposition it in the minds of current and potential visitors as ‘a fresh and vital escape’.
FutureBrand was briefed to develop a brand that would be capable of ‘challenging residual perceptions of Jersey as an out-of-date destination that lacks relevance for today’s travellers’.
The goal was to reposition Jersey to help reignite pride in the island and growth for its tourism and hospitality industries.
The new visual identity takes inspiration from Jersey’s tides which have a dramatic impact on island life. The fluidity and motion of Read full story ›
Source: The Drum
