VisitBritain, American Airlines and British Airways unleash Diane Morgan’s comedy to entice trips to Britain
VisitBritain has revealed the fruits of its American Airlines and British Airways partnership by releasing the ‘British Famous’ campaign featuring comedian Diane Morgan who is trying to emulate, what she thinks is, peak American behavior.
The $3.7m campaign hopes to entice Americans to the UK, with Morgan underlining its best parts, first as a self-styled guru (above) and as a rock star (below) in the first two ads of the series.
The creative, from Ogilvy, also looks to direct viewers to the BritishFamous.com site to provide further travel inspiration.
Underlining the creative is the fact that together American Airlines Read full story ›
Source: The Drum
