By John McCarthy

20th Century Fox‘s latest adaptation the Kingsman property has birthed a collaboration with Visit Britain in the form of an investigative, interactive quiz.

Looking to drive transatlantic visitors to Great Britain, the tourism board has worked with Fox and Expedia Media Solutions. Matthew Vaughn has returned to direct the sequel to Kingsman, a movie adapted to the big screen from comic book auteur Mark Millar – who recently took up shop with media giant Netflix.

A wide-reaching campaign will culminate in a Kingsman takeover of a bespoke VisitBritain Expedia content platform, which will serve Read full story ›

Source: The Drum