VisitBritain takes to Tumblr for new content marketing campaign and renews Yahoo partnership
VisitBritain, the UK’s national tourism agency, has renewed its partnership with Yahoo whilst launching a new content marketing campaign on Tumblr.
The partnership will see VisitBritain promote Britain as a tourist destination to audiences across digital platforms in a one-year campaign, running across markets including the US, India, Brazil, France, Germany, UAE and Saudi-Arabia.
A ‘Discover Great Britain‘ Tumblr page forms the heart of the campaign and utilizes animated gifs, images and original content to advertise the things to see and do across Britain.
Using Yahoo’s content marketing solution, the ‘Discover Great Britain’ Tumblr page will be distributed on Yahoo platforms Read full story ›
Source: The Drum
