Vita Coco Kids launches first TV ad campaign
Vita Coco Kids, the children’s variant from coconut water drink Vita Coco, has launched its first TV advertising campaign across children’s TV network Nickelodeon.
The advert will run for five weeks across all seven channels in the network including Nickelodeon, Nick Jr, Nick Jr. 2, Nicktoons, Pop, Tiny Pop, Kix and Pop Girl.
The campaign, which aims to reach over a million parents and two million children nationwide, will support the launch of the Vita Coco Kids Club where specially marked on-shelf multipacks of Vita Coco Kids will include two animal collectable cards.
The TV advert will feature the three animated characters on Read full story ›
Source: The Drum
