Vita Coco looks to build on ‘fastest-growing drink’ status with first global campaign
The £2m “Stupidly Simple” campaign kicks off today (8 June) with an online video and digital, social, OOH, retail and experiential activity, including a takeover of London’s Waterloo station and its “Street Talker” competition, which will see phone boxes across London ring at 7pm offering the chance to win coconut water.
It is in an effort to drive further awareness of Vita Coco’s natural and pure ingredients (100% coconut water or coconut water with fruit puree) to reach “health conscious” consumers and tap into the growth of healthy drinks, according to the brand.
Pip Brook, Vita Coco’s EMEA marketing director, told Marketing Read full story ›
Source: Marketing Week
