By Ben Titchmarsh

Ahead of Dmexco 2014 starting tomorrow, Propeller PR’s Ben Titchmarsh gives us the lowdown on what to expect in Cologne.

“Wow you’re going to Mexico! I didn’t know there was a big digital marketing event held out there? Can you bring me back some tequila?”

Cannes Lions, Mobile World Congress and SXSW have all firmly permeated the consciousness of mainstream marketers. Until quite recently Dmexco was an event some industry friends can be forgiven for mistaking for a visit to the land of Frida Kahlo and the sombrero.

Yet if ever evidence was needed of the explosion of digital marketing tech companies vying Read full story ›

Source: The Drum