By Doug Zanger

Vizeum’s US office is celebrating a big win, becoming media agency of record — handling media planning and buying — for 21st Century Fox. Specifically, it includes Fox Broadcasting Company, the National Geographic Channels and Fox Sports. This new business builds on existing relationships the Dentsu shop, launched in 2003, has with Fox in Europe, Asia Pacific and Latin America.

“We wanted an agency partner that understood our brand and our audience. Vizeum is that partner because at its core it stands for ‘connections that count,’” said Angela Courtin, Chief Marketing Officer, Fox Broadcasting Corporation. “We also needed an agency that Read full story ›

Source: The Drum