By Benjamin Cher

VML Malaysia has been appointed social media agency of record for Korean cosmetics brand innisfree, in Malaysia, after a competitive pitch.

This follows VML’s partnership with Singapore’s EDB to launch a platforms and experiences centre of excellence.

VML Malaysia will lead the brand’s digital marketing, including digital transformation, campaign concepts and creative, content marketing, social media management, and analytics and reporting.

“We look forward to partnering VML Malaysia on educating consumers around the rich benefits of natural skincare ingredients, and to go one step further in creating authentic and inspiring consumer experiences. The agency has demonstrated creative insights, digital expertise, and a Read full story ›

Source: The Drum