Vodafone ad banned following complaint from Telefonica over emergency services claim
A TV and print ad by Vodafone that claimed 77 per cent of the emergency services use the telecommunications provider has been banned after rival company Telefonica said is misled viewers.
The Advertising Standard Authority (ASA) investigated four issues, three of which were upheld, after Telefonica complained the ad misleadingly implied that 77 per cent of emergency services employees used Vodafone in a personal, not professional, capacity and that the basis of the claim was not clear.
Vodafone said that it pulled together the data after working closely with Kable, a public sector market intelligence firm, to create a clear definition of Read full story ›
Source: The Drum
