By Seb Joseph

Vodafone claims it has cracked the one question that has mystified most marketers – how to prove its media spend is undoubtedly generating sales.

Conversations between senior marketers and budget holders at the mobile carrier are changing; Instead of marketers saying ‘what I think I can deliver on a budget’ they are showing what they can deliver through a media buy, according to David Still, head of brand strategy and operations at Vodafone.

Speaking at today’s (5 November) launch of a Thinkbox report conducted by GroupM, the brand boss gave attendees a glimpse into how the business “stepped out of the world Read full story ›

Source: The Drum