Vodafone says brands must ‘take responsibility’ as it uses Snapchat for anti-bullying campaign
By Thomas Hobbs
The anti-bullying emjois, which were developed in collaboration with anti-bullying ambassador Monica Lewinsky, will appear on Snapchat as geofilter photo overlays.
The Vodafone Foundation, meanwhile, has also pledged to donate £1 per retweet or like of the #BeStrong emojis hashtag on Twitter and Facebook.
Vodafone’s head of consumer policy Lisa Felton told Marketing Week: “Around 84% of our UK instant messaging traffic comes from Snapchat – that’s more than WhatsApp and iMessage combined – so we this as a real opportunity to spread a positive social message to teenagers.”
She says “it is only a matter of time” until Vodafone rolls out unique Read full story ›
Source: Marketing Week
